Consumer offers at their peak will decrease after October: Maruti Suzuki
NEW DELHI: Car consumption offers during the holiday season have peaked and will decrease in the future, since keeping discounts at such high levels is unsustainable, a senior executive Maruti Suzuki The official from India (MSI) has said. The company, which offers cash discounts and extended warranties on several models, witnessed an 18-20 percent increase in sales last month compared to July and August.
We clearly try to revive the market, but we cannot have a high level of promotions all the time, these are not sustainable. Therefore, in the future there will be a decrease in terms of offers, said Shashank Srivastava, Executive Director of Marketing and Sales at MSI. .
The company also expects the current month to be better in terms of sales compared to the same period last year.
These are probably the green shoots and if we look at the first week of October, which was the Navratara period, then retail reserves and sales have been better than last year in regards to the Navratra period, Srivastava said.
The acquisition of vehicles, including diesel models and eight cars that comply with BS-VI, has been good and has boosted sales, he added.
In addition, the recently released model S-Presso has harvested more than 10,000 + reservations, Srivastava said.
The company has already stopped producing BS-IV cars for models in which BS-VI has been introduced, he added.
For the rest of the models, the decision to cease production of BS-IV will be taken taking into account inventory levels, Srivastava said.
However, he added that it would be too early to say that the automotive sector is out of danger and that it would take at least two more months to get a clear picture.
We have to see that in the absence of this stimulus (promotions) if there is a rebound or not. I think that will be evident in the coming months and then we can make more definitive statements about the change in the fate of the car. industry, said Srivastava.
Having the positive aspects, he added that the demand of the rural markets will improve with a better monsoon and the expectations of a good harvest.
In addition, plans to launch gasoline versions of Vitara Brezza and S-Cross should boost the company's sales as there is already a shift from diesel to gasoline in all market segments, Srivastava said.
He did not give details about the exact launch dates of two cars, but said it will definitely happen during this fiscal year.
Currently, the company offers both models with 1.3-liter diesel engines.
MSI has already declared that it will stop selling models with diesel engines from April 1 of next year.